It seems like you cannot watch a professional sporting event these days without being bombarded by advertisements. A NFL coach challenges a play and we see an ad for the Coors Light Freeze Frame. The 15th out of a baseball game is recorded and you are reminded that GEICO can save you 15 percent on car insurance. We watch, what we think is a slam dunk contest, but when Blake Griffin jumps over car, we are really just seeing a cleverly disguised ad for Kia. It’s already out of control— and it’s about to get worse….
The NBA recently announced they would begin to allow advertisements on jerseys beginning in the 2013-14 season. The NBA Board of Governors approved the use of 2” x 2” patches, which they estimate will generate an additional $100 million dollars in revenue.
This is probably just the beginning. All it takes is for one major sports organization to do this. It’s only a matter of time before other major professional sports follow suit. Though Bud Selig, the commissioner of MLB, has already gone on record in saying he wouldn’t allow that. But he’s retiring soon and how do we know the next commissioner will feel the same way? (more…)